E-Cloth 2 Glass & Polishing Cloths gives customers a straightforward option for glass, mirrors, windows and shiny surfaces without overcomplicating the purchase decision.

A good match for reducing smears on reflective surfaces, with the main use case made clear from the start.

• Product focus: Glass and screen cleaning cloth
• Best suited to: Reducing smears on reflective surfaces

E-Cloth 4 General Purpose Cloths gives customers a straightforward option for everyday household surface cleaning without overcomplicating the purchase decision.

A good match for kitchens, utility rooms and general home use, with the main use case made clear from the start.

• Product focus: Microfibre cleaning cloth
• Best suited to: Kitchens, utility rooms and general home use

E-Cloth Dusting Cloth 2-Pack gives customers a straightforward option for shelves, furniture, skirting and awkward corners without overcomplicating the purchase decision.

Use it for routine dusting around the home. This gives shoppers a clearer reason to choose it for the right job.

• Product focus: Dusting cloth or duster
• Best suited to: Routine dusting around the home

E-Cloth Dusting Glove is a focused product for shelves, furniture, skirting and awkward corners, chosen for customers who want a clear, practical use case.

A good match for routine dusting around the home, with the main use case made clear from the start.

• Product focus: Dusting cloth or duster
• Best suited to: Routine dusting around the home

E-Cloth E-Towel Classic Check Tea Towel – Green is a focused product for sinks, worktops, hobs and daily kitchen spills, chosen for customers who want a clear, practical use case.

Use it for busy kitchens and everyday wipe-downs. This gives shoppers a clearer reason to choose it for the right job.

• Product focus: Kitchen cleaning cloth
• Colour / finish cue: Green
• Best suited to: Busy kitchens and everyday wipe-downs

E-Cloth Flexi Edge Floor & Wall Duster is a focused product for shelves, furniture, skirting and awkward corners, chosen for customers who want a clear, practical use case.

A good match for routine dusting around the home, with the main use case made clear from the start.

• Product focus: Dusting cloth or duster
• Best suited to: Routine dusting around the home

E-Cloth Glasses Cloth gives customers a straightforward option for glass, mirrors, windows and shiny surfaces without overcomplicating the purchase decision.

It is especially useful for reducing smears on reflective surfaces, making the product purpose clear for shoppers at a glance.

• Product focus: Glass and screen cleaning cloth
• Best suited to: Reducing smears on reflective surfaces

E-Cloth Granite Pack sits in the specialist cleaning range and is aimed at granite and stone-style surfaces.

It is especially useful for polished worktops that need careful finishing, making the product purpose clear for shoppers at a glance.

• Product focus: Stone surface cleaning cloth
• Best suited to: Polished worktops that need careful finishing

E-Cloth Kitchen Pack sits in the specialist cleaning range and is aimed at sinks, worktops, hobs and daily kitchen spills.

It is especially useful for busy kitchens and everyday wipe-downs, making the product purpose clear for shoppers at a glance.

• Product focus: Kitchen cleaning cloth
• Best suited to: Busy kitchens and everyday wipe-downs

E-Cloth Mini Mop sits in the specialist cleaning range and is aimed at hard-floor cleaning and compatible mop systems.

It is especially useful for tiles, laminate, wood and high-traffic floors, making the product purpose clear for shoppers at a glance.

• Product focus: Floor mop or replacement head
• Best suited to: Tiles, laminate, wood and high-traffic floors

E-Cloth Shower Pack is a focused product for bathrooms, shower screens, tiles and fittings, chosen for customers who want a clear, practical use case.

A good match for regular bathroom cleaning and quick touch-ups, with the main use case made clear from the start.

• Product focus: Bathroom cleaning cloth
• Best suited to: Regular bathroom cleaning and quick touch-ups

E-Cloth Stainless Steel Cloth gives customers a straightforward option for stainless steel appliances, taps and sinks without overcomplicating the purchase decision.

A good match for fingerprints, splashes and polished metal finishes, with the main use case made clear from the start.

• Product focus: Stainless steel cleaning cloth
• Colour / finish cue: Stainless Steel
• Best suited to: Fingerprints, splashes and polished metal finishes