News

Introducing BRITA MAXTRA PRO! The next generation of BRITA water filters.

The MAXTRA PRO water filters are improved versions of the previous MAXTRA+, by integrating an additional mesh in the bottom of the cup, even the smallest particles in the water are retained better. 50% bio based material for the lid & funnel and the filter capacity has increased by 50%, from 100 to 150 litres! Choose your MAXTRA PRO filter: sustainable all-rounder or limescale expert. MAXTRAProAll-In-1 The all-round talent for cold and hot drinks. Filters trace impurities such as certain herbicides, pesticides and pharmaceuticals. Reduces taste-impairing substances such as chlorine. Protects your appliances against limescale in regions with soft to hard water. Reduces chlorine, lead and copper. Still compatible with your existing BRITA MAXTRA jug. MAXTRA PRO Limescale Expert The hot water specialist for aromatic tea and coffee. 50% better limescale reduction compared to the MAXTRA PRO All-In-1 water filter cartridge Reduces odour and taste-impairing substances. Protects your appliances against limescale in regions with hard to very hard water. Reduces chlorine, lead and copper. Still compatible with your existing BRITA MAXTRA jug.

BRITA Ireland partners with Reforest Nation

As part of BRITA Ireland’s ongoing commitment to be as sustainable as possible, we have partnered up with Reforest Nation. Set up in 2020, their mission is to restore biodiversity and fight climate change, making it easy and accessible to everyone by putting the planet before profit. With an aim to plant one million native trees by 2024, we’re delighted to be on this journey with them, to try and help them reach their goal.

E-Cloth gets a new look!

With its fourth generation in packaging, E-Cloth is here with a brand new look but the same relabel sparkling clean with the need for nothing but water. Over the autumn of 2020 you will see new E-Cloth packaging appearing on shelves around Ireland and as alway with 480,000 fibres per cm2, e-cloths have enormous cleaning power. The act of drawing this volume of cleaning edges across a surface gives a deeper clean than cleaning with chemicals. The fibres break up and remove more grease and dirt, incredibly using just water. Using high quality fibres, the construction of each cloth is specifically selected for the cloth’s end use. They easily outperform and outlast traditional cloths and other cloths made with similar but lower quality fibres. Say goodbye to chemicals and hello to a fresh new look to E-Cloth!

The new BRITA On Tap to the Irish market

We’re delighted to bring the new BRITA On Tap to the Irish market. Designed to easily install onto most household taps, it filters pesticides and herbicides,hormones and pharmaceutical residues, microplastic particles and 99,99% of bacteria, if in the tap water. Equipped with a digital display and optimum BRITA filtration technology, join the revolution and go on tap!

BRITA and the environment

BRITA is internationally renowned for its expertise in the field of drinking water optimisation. This family company discovered a niche in the market and invented the water filter jug and have just celebrated their 50th anniversary in 2017. This laid the cornerstone for its successful development, created a market, and expanded this consistently throughout the world. Enjoy cleaner, clearer, great tasting BRITA water for hot and cold drinks and for preparing food. BRITA also helps protect your domestic appliances against limescale build up. Recycling Since 1992, all parts of BRITA filter cartridges can be completely reprocessed and the materials can be recycled. The users of BRITA household water filters can return used filter cartridges in Germany, Great Britain, Ireland, France and Switzerland to the dealers or to the distributor who will then return them to BRITA for recycling. We’re currently in the process of making recycle points more accessible throughout the country but in the meantime you can send your BRITA products to us by free post. Recycling your BRITA products You can recycle all of your old BRITA products by sending your cartridges back to: Freepost License FAU V92, Bluestone Sales & Distribution, 26 Oaktree Business Park, Trim, Co. Meath, C15 HK40 Get 10% off BRITA MAXTRA+ 3 or 6 packs when you post us your old cartridges. Just remember to include a mobile number for us to send a promo code to! BRITA and Seal Rescue Ireland As part of BRITA’s commitment to fighting against the damage that single use plastic does to the planet, we’ve teamed up with Seal Rescue […]

The Company

Founded in 2001 by David and Karen Bates, Bluestone Sales & Distribution is a highly regarded independent and Irish owned company selling and distributing a vast array of brands and products across Ireland and Northern Ireland.