BRITA and the environment

BRITA is internationally renowned for its expertise in the field of drinking water optimisation. This family company discovered a niche in the market and invented the water filter jug and have just celebrated their 50th anniversary in 2017. This laid the cornerstone for its  successful development, created a market, and expanded this consistently throughout the world. Enjoy cleaner, clearer, great tasting BRITA water for hot and cold drinks and for preparing food. BRITA also helps protect your domestic appliances against limescale build up.


Since 1992, all parts of BRITA filter cartridges can be completely reprocessed and the materials can be recycled. The users of BRITA household water filters can return used filter cartridges in Germany, Great Britain, Ireland, France and Switzerland to the dealers or to the distributor who will then return them to BRITA for recycling. We’re currently in the process of making recycle points more accessible throughout the country but in the meantime you can send your BRITA products to us by free post.

Recycling your BRITA products 

You can recycle all of your old BRITA products by sending your cartridges back to:

Freepost License FAU V92, Bluestone Sales & Distribution, 26 Oaktree Business Park, Trim, Co. Meath, C15 HK40

Get 10% off BRITA MAXTRA+ 3 or 6 packs when you post us your old cartridges. Just remember to include a mobile number for us to send a promo code to!

BRITA and Seal Rescue Ireland

As part of BRITA’s commitment to fighting against the damage that single use plastic does to the planet, we’ve teamed up with Seal Rescue Ireland, as one of their major sponsors. Based in Courtown, Co. Wexford, Seal Rescue Ireland rehabilitate seals that have been found in distress around the coast of Ireland and release them back to the open waters once they have recovered.

Along with sponsoring one of their pools and kennels, we’ve also sponsored a number of seals including Noodles and Sriracha (pictured below). If you want to find out more about the great work they do, or directions to the centre simple click this link here.